Cape Town Tourism ran the Pocket-Friendly Challenge to show locals and travellers that Cape Town is a destination for everyone, no matter what your budget is.
“Everyone has been hit hard by the Coronavirus pandemic and people are battling in the current economy,” says Leigh Dawber, Marketing Executive of Cape Town Tourism (CTT).
“Our latest CTT Consumer Impact Report confirms that finances are one of the biggest concerns for travellers. We have also seen over the past few months that there has been a drastic change in the attitude of consumers towards travel, with almost half of our survey indicating that they would strongly consider travelling within their country – which is up by 42%,” she adds.
For these reasons, CTT showcased a pocket-friendly Cape Town, highlighting value-for-money experiences.
In partnership with TravelStart, the Pocket-Friendly Challenge features a series of six two-minute episodes of travellers exploring Cape Town’s neighbourhoods with a set budget of R150 per person.
“There is a little bit for everyone, whether you are a solo traveller or a family, couple or group of friends, with experiences ranging across various themes including food, entertainment, heritage, nature and culture,” says Dawber.
In Langa, you can learn to drum, shop for local crafts, take in some street art and experience local food. Kalk Bay offers legendary fish and chips, amazing shopping bargains and secret playgrounds; while Blouberg provides a picture-perfect view of the mountain, beach picnic opportunities and even a surfing lesson (when Coronavirus lockdown regulations allow). You can also head to Athlone to sample some of Cape Town’s famous street food and shop for famous Cape Malay spices.
“We ensured that the groups are diverse and represent the culture and fabric of Cape Town and South Africa as a whole,” says Enver Duminy, CEO of CTT.
Alderman James Vos, the MEC for Economic Opportunities, Asset Management and Tourism at the City of Cape Town, says the campaign was important for tourism and local businesses.
“We are committed to diversifying our tourism landscape in Cape Town by promoting products and attractions throughout the city and, by doing so, breaking the perception that tourism is only centred in certain parts of the city and around the main attractions.”
Watch the full pocket-challenge series at www.capetown.travel/the-pocket-friendly-challenge. For a list of 50 things to do in Cape Town for under R50, visit www.capetown.travel/50-things-to-do-for-under-r50-in-cape-town.