Shoe brand rises from setback

What looked like a setback quickly turned into a triumph for Lerato Makhisa, who owns Ribbons Collection, an online shoe store.

Before the onset of the COVID-19 pandemic, Makhisa owned a beauty salon. When that business didn’t work out, she ventured into selling shoes, hair, clothes, sunglasses – basically anything related to style and beauty.

“I was doing well until COVID-19 hit us. When the borders closed, I couldn’t receive stock from abroad or fulfil customer orders. This was a tough blow. But sometimes setbacks redirect us. While sharing my challenges with a friend, he introduced me to a local South African leather shoe manufacturer,” Makhisa said.

This conversation opened Makhisa’s eyes to the world of shoe manufacturing.

“I started learning about leather shoe manufacturing and soon after, launched Ribbons Collection in 2020.”

Makhisa quickly established a shoe manufacturing factory, which complemented the production of the shoes.

However, early into the business, she chose to close the factory due to manufacturing challenges.

“During the peak season of our local production process, we worked with a group of artisans and support staff, directly creating five to seven jobs in manufacturing, packaging and logistics. Right now, we have an opportunity for distributors across the globe.”

Makhisa explained that after the closure of the factory, she did not despair. She shifted to producing shoes abroad and continued operating her online store.

“But my vision hasn’t changed. I’m still hopeful and working towards establishing my own production facility in South Africa – one that not only produces world-class shoes, but also empowers young people with skills.”

Ribbons Collection has not received government funding.

“Everything has been self-funded or supported through personal networks. It hasn’t been easy, but it’s taught me how to be resourceful and build with what I have.”

Ribbons Collection’s main clients are modern, style-conscious men who value quality, detail and distinction.

For more information about Ribbons Collection, visit ribbonscollection.co.za