Sep 2025 2nd edition

Innovator turns thesis into business

Written by More Matshediso

Dr  Sydwell Mcebo Sihlangu’s Dr Sihlangu fusing research and entrepreneurship with his MushMag 5000.deep conviction that academic knowledge should translate into real-world change has inspired him to turn his flagship innovation, developed from his master’s thesis, into a business.

He is the visionary behind the brand MushMag 5000, a specialised structure designed to create the optimal environment for mushroom cultivation. About ten years ago, he established MushMag 5000 as a core product of Eco-Agro Enterprise (Pty) Ltd, a company that he founded in 2016.

“MushMag 5000 is a simple yet highly effective technology that allows ordinary people, even those with no prior farming experience to successfully grow mushrooms,” said Sihlangu, who hails from Jeppes Reef in Mpumalanga but is now based in Pietermaritzburg, KwaZulu-Natal (KZN).

“The name MushMag 5000 is meaningful: ‘Mush’ for mush- rooms, ‘Mag’ inspired by my mother's name Magaret, and ‘5000’ to represent the minimum revenue of R5 000 that a farmer can expect to earn when using a minimum of  20 structures,” he explained.

He told Vuk’uzenzele in an interview that while working on his master’s thesis, he saw the pressing challenges of high unemployment and food insecurity in rural communities, particularly in Mpumalanga and KZN.

“I realised that writing theory wasn't enough; I needed to be part of the solution. This led me to establish Eco-Agro Enterprise with the mission to democratise agriculture, empower small-scale farmers, and ensure that basic nutrition is a fundamental human right. My goal was to create a sustainable model that not only generates profit but, more importantly, changes lives,” he said.

He added that his business doesn’t just sell a product but provides a complete solution for economic empowerment. Sihlangu said MushMag 5000 is just one part of a larger ecosystem that includes training, mentorship and a commitment to social impact.

“We are also revolutionising the food and beverages sector by developing innovative, value-added products like mushroom-infused yoghurt cheese and butter. This ground-breaking fusion of mushrooms with dairy products addresses malnutrition by adding essential vitamins like zinc, iron and magnesium, all while providing a delicious and novel consumer experience,” he said.

“We believe in providing innovative tools and products that truly enhance the production capabilities and lives of small-scale farmers, who are the backbone of our agricultural economy,” he added.

The company supplies its raw mushrooms to retailers, the hospitality industry and various institutions, including North-West University, the University of South Africa and the Durban University of Technology.

“The MushMag 5000 units are sold directly to aspiring and small-scale farmers, often in rural communities where the need for economic empowerment is greatest. Currently, we are focused on establishing a strong foothold in the South African market and building our comprehensive Mushroom Hub.”

Partnership and innovation 

Sihlangu said the company’s ground-breaking work in developing mushroom-infused dairy products was made possible through valuable partnerships with the Department of Science and Innovation (DSI) and the Technology Innovation Agency (TIA).

The company is also an affiliate of Innovate Durban, which has been instrumental in supporting its journey from academic theory to commercialisation.

So far, Sihlangu said the business has empowered over 400 rural individuals through its products and training programmes, in addition to its five executive members. This empowerment translates into sustainable livelihoods, with a large portion of these individuals having established their successful mushroom farming enterprises.

He believes that agriculture is the cornerstone of South Africa’s economy and the key to its collective future.

“It is our responsibility, not just as entrepreneurs and farmers, but as a society, to be good stewards of the environment. By embracing sustainable and innovative agricultural practices, such as mushroom farming, we can achieve food security, create jobs, revitalise our rural communities and convert agro-waste into nutritional products with high protein value,” he said.

 

For more information, visit: www.eco-agroenterprise.co.za or email info@eco-agroenterprise.co.za TIA can be reached at www.tia.org.za 

Log on to www.dsti.gov.za to find out more about the DSI

General
Share this page