The rise of Ambesha Africa thanks to the NYDA

When Trudy Windy Mkansi moved from Bushbuckridge, Mpumalanga, to start her furniture business a decade ago, she had no idea it would evolve into one of Gauteng’s most recognisable lifestyle brands.

Today, her company, Ambesha Africa, exports bespoke pieces to neighbouring countries and is expanding into new provinces. The venture’s success was catalysed by the National Youth Development Agency (NYDA).

"I was on social media and saw a lady recommending this place," Mkansi recalls. "At first, I didn't believe the government could help someone like me. I thought you needed to ‘know someone’."

Determined to test this theory, Mkansi applied at the NYDA branch in Braamfontein. 

Instead, she proved herself wrong.

Mkansi visited the NYDA branch in Braamfontein and submitted all her documents in full, something she said many young people overlook.

"I had my story, my vision, and every required document ready. Two months later, I was approved," she says. "It proved that as long as your paperwork is complete, you have a chance."

An initial R50,000 grant funded basic tools and materials, while a subsequent R114,000 provided the industrial machinery necessary to scale. 

This equipment dramatically boosted production capacity, enabling the business to transition from a modest six-metre container to a 500 m² commercial space in Riversands.

The craft is deeply personal for Mkansi, who inherited the skill from her grandmother. "Handcrafting is our identity. Every piece we create carries our story," she explains.

Despite its current success, Ambesha Africa initially struggled to gain the trust of corporate clients. "We didn’t have references, so we had to prove ourselves through quality and customer reviews," Mkansi remembers.

The company now employs 20 people, including four interns with plans to recruit more staff in administration and production. Over the next five years, Mkansi intends to open multiple showrooms, with a particular focus on the Western Cape.

Her message to young South Africans is simple: "Ask for help. Don't be discouraged by rejection. Know your story, prepare your documents, and keep going. If a girl from a rural village like me can do it, anyone can." 

For more information about Ambesha Africa visit 061 588 0688 email Info@ambesha.co.za or visit www.ambeshaafrica.co.za 

Visit the NYDA website to check funding options:  www.nyda.gov.za