Traveling and tourism – many South Africans close their ears when hearing these words.
The reason is that for many people traveling or taking a holiday means an expensive trip to overseas places like London.
But that is a myth. Anyone can take a holiday. And in South Africa there are holidays to suit just about every pocket.
From visiting the mountains running across the top of Kwazulu-Natal, down to the Eastern Cape, to the beaches, dams, cultural villages and national parks, to the baobab trees in Limpopo, it is all possible.
To make holidays a reality for all, South African Tourism started Sho’t Left. This campaign encourages people to engage in local holiday travel. It says holidays are no longer only for the rich, but also for a person living in the village of Mtubatuba in KZN. Sho’t Left is township taxi lingo that means the passenger wants to get off at the next corner. The campaign targets ordinary South Africans and their families who want to travel but do not know where to start.
Trips under R500
Sho’t Left works with Southern African Travel Agents (Asata) and its retail network of more than 5 000 agents. This makes it easier for the public to get information on affordable holidays. With some traveling agencies offering trips at under R500, South Africans can now know their country better.