South Africa’s film 
industry has received a major international boost after being selected as the European Film Market’s (EFM) “Country in Focus” for 2027.
The designation means South Africa will be showcased at the EFM, one of the world’s leading film markets, held alongside the Berlin International Film Festival (Berlinale) from 10–16 February 2027.
In a statement, the National Film and Video Foundation (NFVF) described the selection as a significant milestone for the local film sector and a reflection of years of work to strengthen South Africa’s presence in international markets.
Acting NFVF CEO Onke Dumeko said the recognition underscored the growth of the country’s film industry and would help elevate South African filmmakers on a global stage.
“This moment is a great testament to the growth of the South African film industry. This opportunity reflects many years of effort by the National Film and Video Foundation team, and we are thrilled to elevate deserving South African filmmakers,” they said.
Dumeko said the timing was particularly important as filmmakers continue to navigate economic pressures while striving to tell authentic local stories.
They added that the EFM platform will provide South African filmmakers with valuable exposure to global audiences and industry decision‑makers.
South Africa was selected for its vibrant and internationally connected film industry, combining creative talent, experienced production crews, advanced infrastructure and diverse filming locations.
The country has also earned a strong reputation as a production destination, attracting international projects through its varied landscapes, favourable climate and competitive production services.
Minister of Sport, Arts and Culture, Gayton McKenzie described the recognition as both an honour and an opportunity to deepen international partnerships.
“This is more than recognition; it is an invitation,” they said, adding that South Africa offers an exceptional combination of creative talent, production capability and stories drawn from a rich cultural landscape.
They added that the country was open to collaboration, co‑production and investment.
The EFM’s Country in Focus programme, launched in 2017, highlights key film regions around the world and promotes international collaboration.
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