The Ke-Moja anti-drug ambassadors were announced in July. This special event was organised by government in partnership with the National Youth Commission and the United Nations Office on Drugs and Crime.
Ke-Moja, "I'm Fine without Drugs", is an anti-drug partnership campaign aimed at educating communities on the dangers of drug abuse and getting them to take action against it.
The ambassadors for the Ke-Moja anti-drug campaign are sports and entertainment personalities who act as role models for the youth. They include people like football star Teko Modise, South African marathon champion Mbualeni Mulaudzi, television actors Thabiso Mokheti and Sipho Ngwenya, and radio personality DJ Fresh.
Mokheti, who plays the role of Samuel in the television soapie Generations, said he wanted to tell young people they did not need alcohol or drugs to have fun. A former drug user himself, he said he wanted to encourage those already abusing drugs to seek help.
The ambassadors were announced just a few hours after the release of the World Drug Report by the United Nations Office on Drugs and Crime. It shows that 26 million people world-wide are addicted on drugs.