Sept 2021 1st edition

ICT small businesses receive support

Written by Kgaogelo Letsebe

The Innovator Trust has launched an incubation programme for young, technology start-up entrepreneurs.

Tashline Jooste is the CEO of the Innovator Trust.The programme has been created to support the growth of small, black-owned information and communications technology (ICT) businesses, which have been operating for less than two years.

#MyStartUpMyStory is a two-year programme provides start-ups with access to one-on-one mentorship, skills training and cash grants.

Tashline Jooste, the CEO of Innovator Trust, explains: “For 10 bold and innovative start-up businesses, which have had the courage and grit to start with the resources they have available, the Innovator Trust will provide support through training, resources and mentorship in building them to a point of sustainability.”

To qualify, the businesses must be in the ICT sector, registered with the Companies and Intellectual Property Commission, have been in business for between one month and two years, and generating a turnover of at least R100 000 a year. The business owners must be between 18 and 35 years of age.

“The programme is another initiative from Innovator Trust to stimulate job creation and drive innovation among small, black-owned technology-focused businesses in South Africa,” says Jooste.

For more information about #MyStartUpMyStory go to, call: +27 010 010 5686 or email:


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