As a response to the fast-changing communication environment, the Government Communication and Information System (GCIS) will fast-track the upskilling of its workforce and upgrade the Information and Communications Technology systems to meet new demands.
“We live in a rapidly changing world in which technology is evolving at an unprecedented pace. During COVID-19, the GCIS embraced technological platforms to facilitate remote meetings, connectivity and communication,” Minister in the Presidency Khumbudzo Ntshavheni said in Parliament recently.
Delivering the GCIS Budget Vote for the 2023/24 financial year, the Minister said technology has now become the norm and has allowed the GCIS to expand its operational capacity to reach a much larger audience.
“However, these technologies are only the tip of the iceberg and game-changing technology, such as the new ChatGPT app, is now being used by government departments in other countries to streamline their workflow. We will investigate the ethical legitimacy of such innovations as part of modernising and updating our communications practices.
“But we are also a country where many communities still primarily rely more on the traditional methods of communication such as face-to-face engagements. In this regard, the GCIS will continue to play a central role in supporting the Presidential outreach imbizo programme,” Minister Ntshavheni said.
“Izimbizo is a critical platform for dialogue between government and citizens and stakeholder groups, as all of us have a responsibility and opportunity to build the South Africa we want."
She said the GCIS is therefore committed to providing communication that not only touches and changes lives but is also relevant and easily understood by all people.
“The department will strive to speak to every audience in a medium or language they understand, and will work to blend its communication approach to reach those with or without access to resources and technology, and also those living in the far-flung areas of the country,” Minister Ntshavheni said.
Celebrating 30 years of democracy
As the country commences the countdown towards 30 Years of Democracy, both the GCIS and BrandSA will focus on outlining the gains of the democratic government while creating a bridge between government and citizens to address the current challenges.
The GCIS will partner with community media to promote the 30 Years of Democracy engagements and to also communicate the achievements.
Ntshavheni explained that the 30 Years of Democracy campaign is not a government-only endeavor but a whole of society matter. SAnews.gov.za