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NDP gets a new identity

Written by Albert Pule
Different sectors and groupings should work together in implementing the National Development Plan (NDP) and use the newly launched brand identity of the NDP to move the country forward.

Deputy Minister Buti Manamela, Minister Jeff Radebe and Acting Director-General Tshediso Matona with the NDP mascot showing off the new logo.This is according to Minister in the Presidency responsible for Performance, Monitoring and Evaluation Jeff Radebe.

“Each and every one of us as South Africans we have to play our part in implementing the National Development Plan, our Vision 2030 and let us use this NDP Brand Identity together to build a truly democratic, united, non-sexist, non-racial and prosperous South Africa.”

In 2012, government adopted a long-term vision called the NDP. It is aimed at reducing poverty, unemployment, and inequality through the radical transformation of the economy by creating employment opportunities.

Two years after the adoption of the NDP, in 2014, government adopted the Medium Term Strategic Plan (MTSF) 2014-2019 as the first programme to implement the NDP.

The Minister said the work done by various artists encourages South Africans to be a socially cohesive nation.

"We welcome initiatives that are already existing by various sectors who are playing their part such as the Eziko production group that has developed an edu-play on the NDP and its important areas.  This edu-play is exemplary of socially cohesive society that strives for a common national identity.”

The Minster acknowledged the role played by entrepreneurs, especially youth entrepreneurs, who have created employment.

“There are also young entrepreneurs from Cape Town who have developed a business idea called Eza Sekasi Fridays which has created decent employment in the townships to champion the NDP.

“This initiative is a stimulus for the statement made by young people who adopted the national youth policy and declared that they do not want a hand out but a hand up.”

Businesses and people in rural areas also have a role to play. For example, a young man from the Eastern Cape created jobs in his community by forming a vegetable growers association.  

“During Youth Month, I realised that the NDP is alive when a young man from Mthatha shared his success story of forming vegetable growers association to ensure food security, economic viability and creation of jobs in his community.

The young man through the association is propelling the ideals of the NDP for the smallholder farmer development and agrarian transformation.”

Minister Radebe added that government welcomes the partnership with business and labour to rally behind the NDP in ensuring that there is a collective effort in workplace conflict reduction and improved cooperation between government, organised business and organised labour.

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